How to write a mission statement (for your blog)

Jenny of Dinner, A Love Story, wrote this piece: her rules of blogging. Lesson 2: write your mission. Work out exactly what your blog is going to deliver, write it down, include it in your ‘About’ section, and it will help not only you, the writer, in determining your content, but also your readers, helping them to navigate and understand your content better.

So I started brainstorming what I wanted for this blog, which is not something I’ve really thoughts about, as my current content (at the grand total of 24 posts! whoop! yeah! writing prizes for me! ha) probably shows.

This blog was started just to get me writing. It was to help me overcome the sheer embarrassment of seeing my words OUT THERE. It was to help me practice a craft. Publicly. Like doing squat jumps in front of fifty apartment windows on a Sunday. It was meant to be a kick up the bum. It wasn’t meant to be for readers.

So why do it publicly? Good question. Well, it does have a bit of the exhibitionist about it. But I know that if I write something on my computer, or in a notebook, I leave it in draft. I never work at it. I never have the pressure of a readership. Online, getting noticed big time is the hard part, but getting a few readers here and there? Not that hard. I even started getting the odd comment, the odd ‘like’. You mean someone bothered to read though my stuff and click ‘like’? Wow. That makes me want to get better.

So I did want a readership. Of sorts.

I also knew I remembered things better when I wrote about them – hence my recent posts about theatre performances I went to: In the beginning was the end and The Great Gatsby. But they weren’t very popular. They were too long and, to be honest, a bit poncey. And who was I, to mouth off or delineate in prosy ways the merits and faults of works of art that actually made it onto a stage?

Right then. What is this blog for? A meandering account of me, in London, being interested in “culture” and going to a few things when I could afford them? Hardly the stuff of dreams.

So, today I started thinking about how I could make this blog a bit special, a bit different. Objectively I tried to find out whether I was interesting enough to support this by thinking of things that maybe I knew a bit more about than everyone else (inspired by Jeff Goins’ blog advice: be a resource). Then I tried to think of the things that people marvel at when I bring them up in conversation, when they say “Gosh that’s so interesting”. (This sometimes happens, even to me!) Then I tried to remember the things I was good at. And I started to make a list…

But…! This post has already wittered on enough about me (I’m truly sorry for that, another bad blogging indicator). So the list is going to wait a day or two.

And you? Have you determined a mission for your blog? Was that the whole point for you? Or did you just start writing hoping something would turn up? Can you list the things you know about easily? Let me know!



Filed under Work, Writing

5 responses to “How to write a mission statement (for your blog)

  1. Interesting post. My blog “mission” I guess you could call it has always been set out for me. I’m a university student, and one of my professors gives us a choice to write an essay or a blog for our final projects. In the summer I took children’s literature- the blog “mission” was completed- got a good mark on that course! But the research is far from over. So, I’m still researching the concept of childhood until I’m satisfied. My professor may be, as indicated by the mark I got on the blog, but I’m not. It’s not about being graded anymore or making sure that my work gets critiqued; it’s about exploring for myself.

    • Interesting! Did you write a series of posts about children’s lit for the course? Did you blog about doing the research as well as what you found out? When I was studying in the States I made a website for one of my final projects – it was one of the best things I ever made, and taught me so much more about the craft of writing and the way to address an audience.

  2. Pingback: How to say what you’re good at | Mediatrixy

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